What’s Birkman?

Created more than 65 years ago, the Birkman Method is a scientifically developed, multi-dimensional tool that combines behavioral and occupational data to help people and organizations improve performance. It identifies four key facets of personality – interests, needs (motivations), usual behaviors and stress behaviors – and analyzes how personality and occupation interact. While the analysis is complex at its core, results are interpreted by Birkman certified consultants in ways that are easy to understand and applicable in practice.

Needs are what people expect from other people and their environment. When someone’s needs are met, they are satisfied and productive, and they perform at their best. Needs vary widely between people, and they cannot be observed from behaviors. The Birkman Method is the only assessment that measures needs, and thus, it is one of the most powerful assessments on the market today used by millions of people and the world’s best companies like Coca-Cola, Walmart, P&G, Shell and many more. It is used in more than 40 countries and delivered in more than 20 languages.

THE BIRKMAN METHOD IS RELIABLE.
This means that the results of the assessment remain relatively stable over time.

THE BIRKMAN METHOD IS VALID.
This means that statistical studies have been and continue to be conducted to ensure that the assessment measures what is intended.

THE BIRKMAN METHOD COMBINES OCCUPATIONAL AND BEHAVIORAL DATA IN ONE ASSESSMENT.
There are several factors that affect your job performance and satisfaction. Through this powerful method, you can understand your underlying needs, your perception of both self and others, your ideal work environment, and how closely you match the typical personality profile in different careers.

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